E-commerce with personalized gifts and cards
Development for a custom e-commerce system with advanced configurations.
Consumer Goods
Web app development
2018 - ongoing
About Boomf project
Boomf allows you to send unforgettable, personalized cards and gifts. The company bestseller is the Boomf Bomb - a photo card that is filled with confetti and explodes as it’s opened. An online customization app allows customers to make their gifts special.
Delivered solution
Our team worked on a custom e-commerce system, using Ruby on Rails. Thanks to modern technologies such as React.js and a flexible approach to the project, we also had the chance to work on rebuilding the front-end part of the shop.

Goals and challenges

Designing personalized gifts with an online tool
End-users have the option to use an online product customization tool, which allows them to use one of the available stock photos or upload their own images, making their gift truly personal. They can further express themselves by adding a message to the card.
Extending the administration panel
We worked on adding a new factory to the system on a very tight schedule. Boomf’s representatives and their partners need it to successfully manage orders. It required a lot of effort and development expertise on our side. We’re glad that everything went well.
Integration with DHL, an external shipping provider
To help the worldwide delivery process work smoothly, an integration with a reliable logistics company was required. The goal of the integration with DHL was to provide a cheaper and faster way of delivering ordered items. It had to be delivered on a tight schedule.


  • Ruby
  • Rails
  • Rails Event Store
    Rails Event Store
  • React
  • Node.js
  • Typescript
  • GraphQL
  • Sidekiq
  • Kubernetes
  • Stripe


Faster website loading (SPA)
One of our tasks was to rewrite the front-end of the application, using an entirely new website design approach and building a single-page application (SPA) with React.js.
Meeting important deadlines
Christmas and Valentine’s Day are major events when Boomf’s sales notably increase. Aside from our daily tasks, we had to adapt to changes made right before these big holidays.
Increased sales and user satisfaction
With a reliable, user-friendly, and easy-to-use solution, Boomf’s sales continue to grow. To support easy payments, we integrated the platform with Stripe, PayPal, Google Pay.

We hired iRonin.IT's developer to assist with various development projects during a period of rapid international expansion. Our developer was totally dedicated to completing all projects, taking a flexible approach where required, he was a completely intrinsic part of our team during the time he worked with us, working seamlessly with our in-house team.

Sophie Dummer, CEO @ Boomf

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