Custom web application for content management
All-inclusive platform based on a headless CMS with advanced integrations.
chowa GmbH
Web app development
2019 - 2020
About XbyX project
Menopause is not something that every woman in her midlife understands and is aware of. XbyX’s founders are eager to change that and educate women by providing highly valuable content and products for those seeking hormonal balance.
Delivered solution
Our dedicated team built the XbyX platform from scratch and enhanced it by adding requested features as well as managing existing ones. We provided the client with a fully customizable platform that can be easily extended with new integrations.

Goals and challenges

Developing a unique questionnaire
Due to the client’s specific needs and their target group's profile, we had to implement coherent algorithms for a questionnaire based on Typeform, where the results page provides answers to users' questions and helps them find useful information based on their health data.
Content Management System adjustments
The platform is based on Prismic CMS, which allows our client to fully manage content on the website by adding new types of pages (such as a Guide, Magazine, and Recipe page). Custom pages based on slices are something our client was looking for and we managed to achieve it for them.
Custom User Interface implementation
One of the biggest challenges during the project was to combine an off-the-shelf Content Management System with UI designs provided by the client. Nonetheless, we built solutions that allow XbyX’s team to move sections up and down or even add new ones without any issues.


  • Ruby
  • Rails
  • Bootstrap
  • Heroku
  • Node.js
  • PostgreSQL
  • Prismic
  • Typeform
  • Redis
  • Sidekiq
  • Sendgrid
  • Shopify


Fully manageable platform
One of the client's main requirements was the ability to manage the XbyX platform on their own, without the help of developers on a daily basis, starting from the app’s first version.
Seamless integrations
Our team developed a custom API to communicate with external systems. The most important integrations include Prismic CMS for content management and Typeform for the custom questionnaire.
Editable pages and website elements
A bespoke integration with an advanced Content Management System allows our clients to edit content, add new pages, and adjust other elements on the website, such as the navigation bar and footer.
Monique Leonhardt

We needed a scalable web application that could integrate a headless CMS, a questionnaire as well as an eCommerce solution like Shopify. The iRonin team is very responsive and really tries to help you out with your requirements. They make great suggestions in terms of simplifying features or finding better ways to solve problems.

Monique Leonhardt, CMO & Co-founder @ XbyX

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